Power

Where Bespoke Audio Begins

At British Audio Guys, we understand that in high-end audio, noise is the enemy of detail. Even the finest speakers and amplifiers can’t perform to their full potential if the power feeding them is polluted. Unfortunately, in the U.S., household AC power is often filled with electrical noise, RF interference, and transient voltage spikes—caused by everything from Wi-Fi routers and LED lights to refrigerators and microwave ovens. This noise travels through the power lines and gets into your system, obscuring microdynamics, collapsing the soundstage, and adding a harsh edge to your music.

Noise Reduction, Grounding and Beautiful Sound

Power conditioners, like the Shunyata Research Denali or Everest, combat this by using a combination of noise filtration technologies to clean the incoming AC power. Shunyata’s patented NIC™ (Noise Isolation Chamber) and CCI™ (Component-to-Component Isolation) technologies absorb and isolate high-frequency noise without choking current. This is crucial—many inferior power conditioners restrict current, which can reduce dynamic range. Shunyata’s approach maintains unrestricted power flow, so your amplifier still has the instantaneous current it needs to respond to musical peaks, but with far less background noise.

Another key element is grounding. All audio components reference “ground” to stabilize signal voltages, but in practice, this ground is often noisy or inconsistent across components. This leads to ground loops, which manifest as hums, buzzes, or subtle signal degradation. Shunyata’s Altaira Ground Hub System solves this by providing a centralized, ultra-low impedance grounding path that connects your system’s components to a single clean reference, significantly reducing noise and improving coherence and clarity.

It’s not just theory—we’ve heard the difference firsthand, and so have our clients. When we design a bespoke system, we include power conditioning and grounding as core performance elements, not optional accessories. With the right solutions from Shunyata Research, your system will reveal more space, more detail, and a greater emotional connection to the music.